In December 2001 Alexander Velimirovic got the idea for a new multi language and innovative platform for vacation rentals.
The basic idea was to provide the suppliers of vacation accommodations with a user-friendly and image-boosting complete global solution.
Through our many years of experience with the Internet medium and LOOP8 Interactive media world, own Internet agency, which also provides services for numerous renowned companies, we had the know-how for a project of this scope.
The initially planned 6-month implementation had to be quickly adjusted. Only during development did we realize how complex the project was. The beta version of secondcasa was therefore released after a 25-month development phase on January 5th, 2004
The advanced self service and automatic translations into many languages made the launch a great success and five months later more than 3.000 holiday owners had signed up. During the following years SecondCASA continued growing and reached more than 12.000 rentals in 77 different countries in 2010.
In January 2016 Alexander Velimirovic decided to sell the SecondCASA platform to Sommerhusportalen ApS - a Danish vacation rental platform. Sommerhusportalen had for many years offered Danish vacation rentals and was now ready to expand to the rest of the world. So in May 2016 SecondCASA was relaunched with a new design and a new strategy with free advertising for private owners and a new goal to be one of the top 5 vacation rentals platforms in the world.